Peter Bodo's TennisWorld - Dressing Roger
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Dressing Roger 06/22/2009 - 4:06 PM

Weenie by Pete Bodo

Mornin'. Wimbledon is underway, right? Everyone is getting back into 14-days-in-the-tennis-hole watching mode, warming up that right-handed move to the bowl full of orange food (How can Cheetos be bad for you if they're just crunchy air?), the faster-than-Twitter skitter on the keyboard or (if you're lucky enough) the remote. . . It's time to warn the neighbors - that scream or bellow they're going to hear is not you killing the cat, it's you agonizing over the fact that Agnes Szavay just had her serve broken to go down a set and a break!

Given all this, it's really strange to recognize that for a handful of people, Wimbledon isn't just beginning - it's already over. The Wimbledon website doesn't provide scorecards (although you can find those ever valuable if not entirely convincing match stats), so I'm not entirely certain I've got this right, but judging by the scores I believe that the first player to lose at Wimbledon was Petra Cetkovska, who was beaten in an hour and seven minutes in the first match of the first day on Court 5 by Anastasia Pavlyuchenkova, 6-2, 6-2.

A moment of silence for Petra, please. Her Wimbledon of 2009 is over before it ever really began, and certainly long before it began for most players and the lion's share of tennis fans. I've often thought it must be an awful bummer to be out of Wimbledon an hour into it, and that's probably one good reason to keep doubles and mixed on the program. It affords downtrodden players the opportunity to hang around and savor the unique atmosphere at Wimbledon, and to bask in their glory as top tennis professionals in tennis's equivalent of the fur trade's legendary Rendezvous. If it weren't for doubles, all of Monday night you might be hearing the plop-plop-plop of bodies falling into the Thames from any of London's picturesque and historic bridges. Fog or no fog.

Cetkovska is a 24-year old Czech, and she's only escaped the first round at a major twice in eight attempts, although one of those occasions looks almost like a career run: She got to the fourth round at Roland Garros in 2008, which makes you wonder if those were all live bodies she elbowed out of the way - especially because her favorite shots are the volley and serve, and her surfaces of choice are hardcourt and grass. Hmmmmm. . .  you could forgive Cetkovska if she went home, looked in the mirror, and hissed, "Petra, I don't even know who you are anymore."

But while it's fun fooling around with these details, let's remember that Cetkovska is (or has been, according to ranking) one of the best 50 women tennis players. . . on the face of the earth. Which gives her a degree-of-distinction I certainly can't match, even if you can. So I'm glad she still has doubles, although it isn't what you would call major comfort - she has yet to win her first doubles match at a major.

But hey, the doubles doesn't really get going for a few more days and, given the customary Wimbledon rain delays, Petra might have locker room privileges for at least two or three more days - plenty of time to for her to take advantage of the perks offered to main draw players, and to be accosted by giggling school kids with their autograph books as she makes her way through the crowds jammed into the walkways while carrying her giant racket bag and looking tres cool in her predominantly-whites. She may also get to rub shoulders in the player's mess with her favorite player, Roger Federer, whom she likes because, in her own words, "He's a great player and a good person."

Federer may be a great player and a good person but his latest fashion statement once again suggests that he wants to be taken for some kind of a swell - which is probably not even remotely close to the truth, but if Roger can't control the message, who can?  This latest get-up is something you expect to see on a cruise ship host - check that - someone playing the part of one in a campy television show. It's distressing that Federer, who (admirably enough) claims to love "tradition" should be party to what amounts to a grotesque parody of it. Who's he trying to be, Big Bill Tilden - or some Don Ho cut loose on the greensward?

What's most surprising to me is that Roger doesn't seem to get it. I suspect that the Nike designers and marketing folks must come to him and fill him up with a bunch of hooey about what an "ambassador" he is for all things traditional and he goes all weak in the knees and capitulates to one cockamamie fashion disaster after another. The 14-time Grand Slam champ and budding fashionista turns commercial chump and, like some unsuspecting kid brother, lets his sister and her friends play dress-up with him. What next, lipstick and mom's pumps?

I bring this subject up partly because it has deja vu written all over it, and I'm not just talking about the ongoing process of Roger's dandification. Remember Andre Agassi's early years? Nike dressed Andre up in a series of Bozo the Clown outfits, driven by what probably was a similar urge to overstatement. In context, this goes by the name of client positioning and identification, and unless the client in question is very savvy, the drive to secure him in a niche - and the existence of a niche takes over the process.

In Andre's case, the niche was colorful young rebel, wreaking havoc on a game for old men and ladies prancing around in white. We saw where it led (hot pink spandex running leggings under charcoal gray shorts, among other things) The only thing Nike didn't do in its effort to capture "market share" among mall rats was pass out a free pack of cigarettes with every shirt they sold. And all that hurt Andre among those who didn't see through the ghastly commercial realities of it all.

In Roger's case, the niche is proud and unapologetic snob (or what that talented rebel caught and re-educated early enough could become, kind of like Bob Geldof). And in any event, it's a different, older and wealthier demographic. Roger seems to be standing up to be counted as a lucky, privileged Porsche-driving, mummsy-loving, polo-watching, country club dandy.

Why would anyone want to be portrayed as either of those creatures, you might be inclined to wonder, and are there enough of either type to warrant dumping so much Big Money into these campaigns? That's where it gets a little tricky, but also strategically nuanced. I noticed in the comments the other day that someone remarked that you can't even buy half the stuff you see Roger swanning around in, so what's the point?

I have to confess that I personally never went out to try to find an R/F manpurse, or a blazer with the astrological signs and laurel wreaths all over it, but doesn't it make sense that the stuff isn't available? I mean, if every Tom, Dick and Harry could go out to Target and pick up a Roger Federer Wimbledon blazer, what would that do for Roger's snob appeal, or the underlying theme of these campaigns, which is that he's Roger Federer and you're not?

On the other hand, if you really identify with The Mighty Fed, and have made your peace with the idea that you are not now, nor ever will be, be mistaken for a guy as classy and steeped in tennis tradition as Roger, you can express your fan-love and low self-esteem by scurrying off to the Nike store to buy a really nice $40 white t-shirt with the RF logo on the chest (and it's even bigger than that annoying polo player on the Ralph Lauren shirts, woo hoo!). That ought to be good enough for you, because like we said - he's Roger Federer and you're not.

To some degree, Nike must have been paying attention when its prized tennis client was hobnobbing at all those fashion shows with Anna Wintour. Nobody wears those bizarre costumes you see models parading on the catwalks either, right? They're "art", right? None of you regular folks need to buy or wear that stuff; the t-shirt or, if you must put on airs or want to get closer to the flame, $65 tennis polo ought to be just fine.

Tiger Well, I think it's great that Roger is trying to be mindful of tradition and all that, but we've passed the tipping point on that one. And while I'm not a big golf fan, it seems to me that Nike came a lot closer to getting it right with that other budding immortal, Tiger Woods. Every time I've caught a glimpse of Tiger on a golf course, he's been dressed in really appealing and completely appropriate gear - stuff that's elegant in a streamlined, sporty, functional way. How come Nike declined to dress Tiger in Bobby Jones-style knickers, with a cabbie cap? Could it be that Tiger just said, "No way!"

Roger may enjoy all this elaborate role-playing in a harmless way; down deep he probably thinks it's really cool that he can go out there looking so Brideshead Revisited and still leave opponents bleeding from the eardrums. But I think these costumes really send an awful, reactionary message, and can't help but think that Roger's being naive. It may be cool to look like an utter weenie and then kick buttski left and right, rubbing the dirt of your greatness in everyone's face. But at the end of the day, too many people are going to see Roger's kit and think: Guy's a heckuva tennis player, but he looks like such a weenie. I guess that's still what tennis is all about.

In the big picture, Roger Federer deserves to have a better image than that, and tennis certainly could be better represented as a sport that transcends all the socio-economic associations and stereotypes Federer's recent costumes conjure up. Roger, you're being used. Man up, call and ask Tiger about it.

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Posted by jewell - Make tea, not war. 06/23/2009 at 02:03 PM

*enjoys being a crazy dead-ender*


Posted by hl 06/23/2009 at 02:04 PM

Feels like we are doing a gossip column.

There is nothing wrong about what they wear.

Posted by jewell - Make tea, not war. 06/23/2009 at 02:07 PM

*is probably even crazy enough to wait out the pagination horror*

Posted by Sam 06/23/2009 at 02:07 PM

Hey Pete! Thanks for the laughs.

Posted by Russ 06/23/2009 at 02:07 PM

Pete: I take issue with #10 in your list at 12:55, not to mention highly offended.

How dare you forget to mention that, prior to the elephant, James Brown will perform a 3 song-set, opening with a completely retooled "Living In Dubai", followed by a stirring rendition of Tina Turner's "Simply The Best", then an emotional cover of Shania Twain's "Still The One". Then, flanking the elephant will be Andy Roddick and James Blake carrying a red flag with a white RF logo in the middle. After winning, Fed's victory lap will be accompanied by Queen 2009 (with David Bowie on vocals) performing "We Are The Champions".

Other than that, I think you are totally correct.

Posted by Russ 06/23/2009 at 02:09 PM

Oops... sorry for the double post. I thought typepad ate the first one, so in the re-write, I embellished. So the second one is better, so just read that.

Posted by creig bryan 06/23/2009 at 02:14 PM


Thanks for the comedic clarity.

Keep Smiling

Posted by jewell - Make tea, not war. 06/23/2009 at 02:16 PM

*gives silver star to Typepad*

That didn't take too long at all...well done, Typepad. *beams proudly*

*waves to Russ*

Posted by Pete 06/23/2009 at 02:16 PM

You're on a roll, Russ, but watch out for the Humorless Brigade - you'll be perceived as somehow insulting TMF! And it looks like our Jewell has joined us. Hi Jewell!

Posted by BodoBasher 06/23/2009 at 02:21 PM

I don't understand why this Bodo man hates Federer so much when he is almost universally loved and admired by everyone. Do you really have to make such a big deal out of this dress and write all those disrespectful comments? Sure, you are entitled to your opinions but to ridicule Federer with comments like - cruise ship host is totally unwarranted. By the way, Federer dresses up that way because he likes it that way, not so that you can buy the same dress from a store and imitate him. What bull are you talking when you say whatever he puts on can't be bought from stores? Roger Federer is indeed a magnificent ambassador for the sport. If you think he is not, you are a much bigger fool than I thought. If he decides to respect the tradition at Wimbledon by wearing an outfit that reminds us of old times, all you can come up with is a ridiculous article on how snobbish it is. Get a life and try to find T-shirt better than the ugly one you are wearing in the picture. It would also be much better if you can wipe that wise-man smirk off your face when you are consistently proving yourself to be anything but wise.

Posted by Sam 06/23/2009 at 02:23 PM

*waves to jewell*

Posted by Pete 06/23/2009 at 02:24 PM

Bodobasher: every hear the expression, "tone deaf?"

Posted by kjo 06/23/2009 at 02:26 PM

hey pete -
since you seem to be around and reading the comments, my 2 cents:
1) agree the outfit looks ridiculous
2) at the same time, fed's crazy outfits have become a wimby tradition. for the folks in the stands on opening day, i'm sure it was a bit of a thrill to have a bit of pageantry prior to the tennis.
3) in my mind the biggest problem w/ the outfit is just that it was badly designed; it is garish and a mishmash of too many different styles. yes fed should have drawn the line and said no, but where are the people around him?? where was tony godsick? the nike designers?
4)i don't think that just wearing sth that's supposed to look aristocratic is so bad; after all fed's wealth is not inherited,he earned it by working damn hard at his job - isn't the message that if you work hard and succeed you can be whatever you want to be - even a dandy:)
and it's not like he's the only player on tour, those who hate his style can be fans of others like rafa. and i doubt there would be nearly as much excitement at rafa's macho muscles and physicality if it wasn't in contrast to fed's supposed effiminacy. it takes all types to spice things up; fed's a guy people can love to hate; i think that adds passion and brings fans to the sport.
5) so i don't think it's bad for tennis, but it may be bad for fed if he does not realize that he is opening himself up to ridicule and resentment.
6)lastly, if you look around roger's official website you'll see that the outfit got alot of critisism there, including from several longtime, serious fans. fedfans don't drink quite as much kool-aid as is commonly believed.

Posted by jewell - Make tea, not war. 06/23/2009 at 02:28 PM

Hey Pete and Sam. :)

I like to think Typepad keeps its star chart tacked on its bedroom wall, and gloats at night over the gold, silver and bronze sparklies, but it's probably wishful thinking.

Posted by May 06/23/2009 at 02:31 PM

I highly doubt anybody would be offended by Russ having fun with something which is meant to be fun. It's taking the high moral ground so solemnly on this issue which people had taken exception to.

Posted by Pete 06/23/2009 at 02:31 PM

kjo - thanks for your take, which is so sensible I'm thinking of having you arrested. It always amazes me that when people are so divided on an issue, one side or the other clings to the idea that they must have the market on the truth cornered.

Posted by wyly 06/23/2009 at 02:34 PM

I personally love the snobbery of tennis. Haven't we all been aspiring to a gilded if unattainable life that Roger embodies if not enclothes?

thankyou for Mirka/Roger dialogues, got a few lols.

Posted by Sam 06/23/2009 at 02:35 PM

"I like to think Typepad keeps its star chart tacked on its bedroom wall, and gloats at night over the gold, silver and bronze sparklies, but it's probably wishful thinking. "

You're such an optimist, jewell.
*ponders choice of afternoon tea*

Posted by jewell - Make tea, not war. 06/23/2009 at 02:40 PM

This Murray match is fun. (His outfit without the jersey thing is very nice and neat.)

And I wish we saw more of Mo...he's so funny and sweet. :)

*hands Sam a beer* - I'm at beer time. :) If it's too early for you, you can keep it for later. :)

Posted by BodoBasher 06/23/2009 at 02:43 PM

Yes, I heard the expression and your tone is very clear for me and for anyone who can see it. We all know Federer is your favourite writing subject so that you can easily grab everyone's attention, but try writing something meaningful and respectful next time. I don't mean you have to write eulogies everytime but criticism doesn't have to be so senseless and biased, opinions don't have to be so derogatory and caustic.

Posted by vanfan 06/23/2009 at 02:43 PM

I would love to read Steggy's impression of Fed's outfit, :(

My impression: It's a little too Wacko Jacko for me.

Posted by jewell - Make tea, not war. 06/23/2009 at 02:44 PM

I'm also addicted to smileys...must be turning into Sherlock.

Well, there are worse things... ;-)

actually, not only is it beer time here, it's also way past cooking food time...

Bye, everyone, have lovely evenings. :)

Posted by Steve X 06/23/2009 at 02:47 PM

Well Pete, you know we readers respect you and all, but since you're being deliberate disrespectful and childish with this one, allow me to follow suit:

You're old. Young people like me infinitely prefer Roger's outfit to Tiger's. The golf audience is about 20 years older on average than the tennis audience, so Nike is going with the right strategy there. I seriously don't think you or anyone has a better grasp of sports fashion trend than the biggest manufacturer of sports goods.

You're a great tennis commentator, but please stop making fashion commentaries like this if you don't want to look like an old has-been.

Sorry for being rude, but you started it.

Posted by Russ 06/23/2009 at 02:49 PM

Pete: To paraphrase, a relaxed Russ is the most humourous Russ

Posted by TripleF-FedFanForever(Sergeant Pepper Fed's Lonely Hearts Club!) 06/23/2009 at 02:49 PM

Russ is on a crazy roll here. The "humorless brigade"? Sometimes it is sooooooo true ...boy o boy.
Russ, the 'Wilanderular support'? That went almost unnoticed. I love this dead-end dead-beat threaders. Didn't someone said earlier that Wilander is a frustrated wanna-be Federer coach? The chosen who COULD have made Fed get his RG? I can only imagine that conversation.

Posted by Steve X 06/23/2009 at 02:50 PM

Of course, if this entire article was an irony/parody, then so was my previous comment.

Posted by TB 06/23/2009 at 02:51 PM

THis post was a waste of time and neurons. The jacket is kinda lame, and im a big fed fan. He has always struck me as a guy who was into fashion and rather stylish, albeit the blazer and this latest jacket are a bit much for me, I dont think one should read into so much. Bodo seems like a typical older american guy now, with his "man up" and be a tough guy mentality. Tennis is not football, and its likely never to appeal greatly to the average team sports jock dude, but who cares. Tennis is more of an individualistic sport and while roger may be persueded to wear these outfits by nike, hey may think they are cool. He is european anyway and my impression of euro tennis players is that they often have more stylistic flare, long hair, and all, and would probably be regarded as girly men by the average american sport jock. While i agreee the outfit is not cool, i think the writer took it a bit too far and perhaps manufactured much of the content of that story.

Posted by Strawtree 06/23/2009 at 02:56 PM

Thank god someone a in high position in tennis journalism has finally pointed this out about Federer.

When he first came on the tour, I thought he was great. As much as I admire his game, I now hope he loses every time I watch him -- he needs to learn some humility.

Posted by Sam 06/23/2009 at 02:58 PM

jewell: Thanks - will have to save the beer for a little later. ;-)

Posted by tennizen 06/23/2009 at 03:08 PM

If we're talking fashion, let's not leave Murray out of the conversation. He's looking downright cavalier in his new duds from Fred Perry. My pick for the fashion winner.

Posted by Pete 06/23/2009 at 03:08 PM

Steve X - that was kind of sweet, respectfully disrespectful. You're a good kid. But don't make the mistake of thinking that all young people think alike. Or that they'll be young forever. Enjoy it while you can!

Posted by John Jackson 06/23/2009 at 03:11 PM

Mr. Peter Bodo:

Why are you always trying to bring Rodger Fedderer down? You write like a very jealous man of the money,dress and success of Rodger Fedderer's accompolishments! You write as if you want the entire world to join you in criticizing and attacking Rodger Fedderer! Do you really hate Rodger Fedderer? Why are you so resentful of this person? It shows up in your writing!


Posted by TB 06/23/2009 at 03:18 PM

Strawtree, Im not sure that because someone cares about fashion means they dont have humility. That seems like falacious reasoning to me. It seems perfectly reasonable to me that one could really enjoy fashion, spend an hour a day looking at lame fashion magazines, enjoy hair products, but still have humility. This just seems like a bias on your part.

Posted by Pete 06/23/2009 at 03:22 PM

John J. - Yes, I am sitting here, seething with jealousy and resentment. Roger is everything I am not, and it sure makes me bitter. I can do nothing but try to tear down this glorious and wonderful man; I am eating my own guts out about it! If only I could be Roger, if only I had all those Grand Slam titles, that fabulous clothing sponsor, that. . . jacket! But I can't so I sit here in the dark, torment raging in my soul, imbued by a hostility that I am powerless to check. . .

good enough for you?

Posted by TripleF-FedFanForever(Sergeant Pepper Fed's Lonely Hearts Club!) 06/23/2009 at 03:22 PM

You said "Weenie". You. Said. Weenie - as the sagacious Butthead (as in Beevis) would go, "Hehuh Hehuhuh, Pete said Weenie". And then you analyzed "Sprezzatura" in popular context within a sports paradigm in a nonchalant scholarly manner. The committee pardons you. You are pardoned. I am not sure about you 'being saved', but sure pardoned.

PS: I am imagining the soundtracks Russ outlined - with Blake and Roddick flanking the elephant - and in a very happy place giggling.

Posted by Pete 06/23/2009 at 03:34 PM

Triple F: Picture it - the elephant kneeling down at the center strap, and Roger sliding down its forehead and trunk for the coin toss.

Rajah, you bet!

Posted by Ginnana 06/23/2009 at 03:36 PM

I don't care how Roger dresses. As long as it's decent what difference does it make? But Roger is narcissus. He's in love with himself. He loves adulation and media praise. He blubbers like a baby when he loses, but is amused when other players are upset losing to him. Very unattractive trait. Very Jewy.

Posted by TennisFan2 06/23/2009 at 03:37 PM

Just checked in to see how many pages this thread was up to...thanks for the chuckle Pete. This really turned out to be a great one...who knew there were so many passionistas out there ready to defend TMF come he** or highwater (or high collar).

Perhaps all of TMF's gold trim takes the place of the illusive Olympic gold medal for singles???

Posted by zolarafa 06/23/2009 at 03:44 PM

Exactly my feeling.
I didn't know how NIKE would up last year's fashion, but it seems
their imagination has no limit. For next year I envision " Federer and the amazing technicolor dreamcoat!"

I also agree that Roger deserves better.

Altogether NIKE has to fire the whole ATP fashion department and just concentrate on Sharapova's outfits.

Posted by Pspace (Lestat de SW19) 06/23/2009 at 03:46 PM

Triple F: Picture it - the elephant kneeling down at the center strap, and Roger sliding down its forehead and trunk for the coin toss.

Pete, if you can somehow swing this, it would be the most awesome thing ever :-). Run it by Roger when you get to SW19. He's whacky enough to take you up on it.

Posted by Pete 06/23/2009 at 03:48 PM

You should find something more important to feel sorry about, Karen. Surely you know someone who lost a pet turtle recently?

Posted by kjo 06/23/2009 at 03:51 PM

OK one last thing:
re the talk about "modesty" and how feds' outfits don't seem to show much of it:
I think, watching fed thru the years, there's no question that he likes to preen; he likes to feel like a star. i think fed just has a passionate appreciation for talent/beauty/accomplishment. he has talked about how becker/edberg were his "idols" in his childhood, also how much he admires some musicians, i think he just has an admiration for stars and is proud to consider himself one of them.
and a last thing which i think is overlooked in the fed character. if you read interviews by those who knew him well in his younger days, he is often described as "lazy." a tennis teacher from his childhood has said she never thought he'd get far as while his talent was obvious he hated to practice or work out. former coach peter lundgren has also said he was hard to coach as he could be lazy and unmotivated. he's admitted as a youngster he avoided homework, blew off practicing piano, used to miss early morning classes b/c he couldn't get out of bed, etc.
it is not easy to be saddled with both burning ambition and a temperment that is not what we call "type A." that fed was able to win his internal battle and focus to the point of becoming an overachiever instead of an underachiever is no mean feet and has always been what i've most admired about him. (admire as opposed to appreciate as i appreciate his flowing movement and play). i think fed still struggles w/ motivation (notice how often he publicly thanks mirka for "pushing him".) that he was able to turn his dreams to reality despite not naturally being a workhorse i think makes him extremely proud. the outfits, the calling attention to his own accomplishments are his form of self-reward. think of the gold outfits as fed putting his own "gold star" on his homework.

Posted by zolarafa 06/23/2009 at 03:51 PM

Triple F: Picture it - the elephant kneeling down at the center strap, and Roger sliding down its forehead and trunk for the coin toss.

lol! that was good!

Posted by TB 06/23/2009 at 03:52 PM

wow "Ginnana", how many different ways can you make yourself sound ignorant in that message?!?!? Well done

Posted by Pete 06/23/2009 at 03:52 PM

Be careful what you confess, Zolarafa, you'll also be accused of being an old, American (what could be worse!)refrigerator-repairing homophobe, overwhelmed by the glorious rising tide of Euro-metrosexuality!

Posted by Pete 06/23/2009 at 03:55 PM

Pspace - you're on, and while I think Roger might find it amusing, IMG would want a huge fee for the stunt and Nike would want branding rights to the elephant's you-know-what!

Posted by TennisFan2 06/23/2009 at 03:57 PM

Watch out Pete, typepad might freeze with animal activists getting in on this thread. Elephant rights and all...

Posted by Pete 06/23/2009 at 04:05 PM

TF2 - well, that would round out the posse of right-thinkers out to get me, wouldn't it?

Posted by TB 06/23/2009 at 04:06 PM

"Be careful what you confess, Zolarafa, you'll also be accused of being an old, American (what could be worse!)refrigerator-repairing homophobe, overwhelmed by the glorious rising tide of Euro-metrosexuality!"

Wow Pete, youre really getting a bit defensive and throwing out some generalizations. Not sure if your response is to my post, but your going overboard. I myself am an american, and not particularly young (35) but I recognize that euros have a different style than the typical american jocks, brighter colors, tighter shirts, and the flowing locks. Just think Lopez as the prototype. Fed is not that much different than those guys in that respect, but he's obviously a much better player. I think Rafa is obviosly really into fashion as evidenced by the pink shirt, which i think you dissaproved of as well? I guess you get that a lot on this post from euros, that is they think that all americans are this way or that way, but we americans tend to think euros are this way or that way. I think its just tribalistic human tendencies. Fed is a pretty boy, but to assume that he's doing it to purposfully annoy more tradtional jock typoes is a bit absurd, and perhaps even egocentric. The dude likes clothes and style, get over it you homophobic, republican, joe the plumber, refrigerator repairman!

Posted by Pspace (Lestat de SW19) 06/23/2009 at 04:11 PM

""Nike would want branding rights to the elephant's you-know-what!""

Ouch! Watch out, Pete. The PETA ppl will be after you in a second. They're a lot worse than Fed KADS.


Posted by zolarafa 06/23/2009 at 04:12 PM

come on!
Would you have defended this outfit if it was worn by someone else? Let's imagine Tiger Woods playing golf in an outfit like that and Golf is more fashion-friendly than tennis.
The belt, the coat, the vest, the murse (manpurse), is just too much for the eye!

Rafa's shirt was just a different color. It was not the combination of thousands of gadgets!of course, you ask me, I want the sleeveless back, but that's another story.

Posted by chortle 06/23/2009 at 04:13 PM

"old, American ... refrigerator-repairing homophobe, overwhelmed by the glorious rising tide of Euro-metrosexuality!"

Ok ... "old" I think I understand. And I'm pretty sure I can wrap my brain around refrigerator-repairman. But why would you call yourself a word that sounds like another word? That just makes no sense.

And if there's a rising tide doesn't that mean there's flooding? WAIT - Am I in danger of getting wet? I don't even own duckboots. Can I turn my umbrella upsidedown and float in it?

I assume "metrosexuality" is some kind of weird thing with subways but right now I'm more concerned with the flooding.

Why can't I understand and interpret your writing, Pete? Is there NO ONE here that can step in and help EXPLAIIIIIIIIN it to me???

I. Am. So. Confused.


Posted by jl 06/23/2009 at 04:14 PM

i love roger federer the tennis player, the way he plays and now with all the biggest records in his sights...but pete is so correct here...

the guy is a dweeb when it comes to these marketing plans nike conjures up with him in it...look at how stupid he looked with the ad with tiger woods and derek jeter...

and now this outfit...totally moronic!

who is advising this guy on this stuff??!!...

i mean look at what he does with nike and then what rolex does with him...just consider the salient points pete has crafted very eloquently in the article...the "legendary", "tradition" sell with the brand marketing through the way rolex has captured his image is truly with class where as nike has just made this guy to look like an immatured little prat...sorry rodge, love the tennis, can't stand the imaging!...

Posted by zolarafa 06/23/2009 at 04:17 PM

I am against using elephants for coin tosses, both because of animal rights and also the damage to the grass.
But I firmly believe Roger can pull off the Technicolor dreamboat, the hat and a nice golden pair of spectacles! :)

going back to repairing refrigrators. have a nice day everyone!

Posted by TennisFan2 06/23/2009 at 04:17 PM

Wow the attack on Pete is crazy. Pete's post was perfect for Day 1 - lots of good debate but the personal attacks are uncalled for. Last I saw, the top of this page says Peter Bodo's Tennis World. That mean's Pete can right whatever is on his mind on a given day.

C'mon people - stop with the personal stuff and have some fun with this. That's what its meant for...geez.

Posted by zolarafa 06/23/2009 at 04:18 PM

oops, before I leave,
I think Andy Murray's outfit is more "traditional" than Fed's. And Andy looks awesome in it.

Posted by ThyGodisTennis 06/23/2009 at 04:19 PM

Well, I would like to bookend this great post.

The only conclusion I have reached after reading seven pages worth of comments is Roger’s outfit is still god-awful!

Elvis has left the building and will be playing tomorrow afternoon on Center court.

Posted by TB 06/23/2009 at 04:20 PM

zolarafa, i said several times that i thought the outfit was lame, but all of pete's interpretations of the significance of the outfit are a bit much.

Posted by zolarafa 06/23/2009 at 04:20 PM

Elvis has left the building and will be playing tomorrow afternoon on Center court.

you guys are killing me!

Posted by Nesi Muthucumaru 06/23/2009 at 04:23 PM

Meow, Meow!!!! is all I can say!

Posted by zolarafa 06/23/2009 at 04:25 PM

It's OK to defend the outfit because it is Roger who is wearing it.
And all we are judging here is the outfit. Not Roger. As Pete says, Roger deserves better. This is an awful outfit, almost ridiculing an all-time champion. NIKE people must be out of their mind.

Posted by ThyGodisTennis 06/23/2009 at 04:27 PM

I see this will never end.

I want everyone who likes Roger's outfit to rent "Zoolander".

Imagine if the main character played tennis.

You get me point.

It is called "caricature".

Posted by Fashion Guru 06/23/2009 at 04:28 PM

"You should find something more important to feel sorry about, Karen. Surely you know someone who lost a pet turtle recently?"

Wow! Professional journalism at its best.

I guess Roger is alienating the true crowd that Pete wants as tennis fans - fashion critics.

Seriously though, the last two paragraphs explains Pete's reaction - TMF is scaring away potential customers. He is hurting Pete's business (because don't we all want more tennis fans who are ignorant enough to judge the game by how a player dresses?)

Posted by Pete 06/23/2009 at 04:31 PM

TB: you get the "human buzzkill" award of the day. Congratulations.

Posted by Pete 06/23/2009 at 04:37 PM

Yes, George, there is that. You should all be so lucky.

Posted by Pete 06/23/2009 at 04:39 PM

Consider your hopes dashed, Julia, but I'll be happy to contribute to your favorite charity from my copious earnings.

Posted by Pspace (Lestat de SW19) 06/23/2009 at 04:41 PM

Pete, it's a pity you don't get to come and hang in the comments section much more. This has been a blast. Off to play some tennis, in appropriate attire, of course ;-).

Posted by Pete 06/23/2009 at 04:42 PM

Feel free to ask for your money back, Mallory.

Posted by Lynn 06/23/2009 at 04:44 PM

Funny! Just yesterday I was saying how great Ricky Barnes looked vs. stodgy old-school Tiger Woods. Andy Murray recently said that Andre was his favorite player as a kid because he loved his look - alot of us did! If he wore it today, we would have cause for concern, but come on, it was the 80's!

Anyway - I don't think anyone wants your fashion advice - so please stick to tennis.

Also, enough with the homophobia.

Posted by TB 06/23/2009 at 04:46 PM

Jeezzz pete, i didnt mean to kill your buzz.

Posted by ThyGodisTennis 06/23/2009 at 04:47 PM

Put a fork in this post, please.

Posted by jewell - Make tea, not war. 06/23/2009 at 04:48 PM

"Roger sliding down its forehead and trunk for the coin toss."

Couldn't he kind of snowboard, like Legolas in The Lord of the Rings? (I think it's the third one.) That would show the requisite amount of flair. :)

(I am completely fascinated by this thread now...can't tear myself away, LOL.)

I do think Ginnana's comment was a bit out of order, though.

Posted by zolarafa 06/23/2009 at 04:48 PM

Ok, don't shoot me. This is from Steve's blog:
Still, the Times can't resist a nice, scathing review of Roger Federer's jump-the-shark opening-day fashion statement. Patrick Kidd writes, "Roger Federer's new outfit for this Wimbledon season is, he assures us, "modern" and "military." Switzerland's chief contribution to warfare over the years has been a folding tool for removing stones from horses' shoes and opening cans of corned beef, so perhaps he should leave the military assessment to others." Kidd then goes on to speculate that perhaps next year Federer will bring a chihuahua on court with him in his golden bag.

Posted by TB 06/23/2009 at 04:49 PM

feel free to keep spouting generalizations, the masses eat that stuff up!

Posted by Tennis FAn1 06/23/2009 at 04:49 PM

Rafa chose to wear sleeves (HE wanted to look more professional). And I think this author's a fag from all the feminine things he's saying

Posted by zolarafa 06/23/2009 at 04:51 PM

Are you serious about your son being in hospital? If so, all the best to him and lots of hugs.

Posted by Pete 06/23/2009 at 04:53 PM

Oh, yeah, TB, "the masses" really eat this stuff up. Sheesh.

Posted by teemuh 06/23/2009 at 04:57 PM

I kinda like this showbiz-y Roger, as long as he continues to play top notch tennis. This whole thing has been hilarious, and Roger is geekily adorable:)

Posted by jewell - Make tea, not war. 06/23/2009 at 04:58 PM

although, the invective level is quite ridiculous now...maybe I can tear myself away, after all...

Posted by monsoonson 06/23/2009 at 05:02 PM

Federer has a 10 year $13,000,000. Yeah, that's thirteen with six; zeroes behind it. However rediculous the outfit...He's not being used rest assured.

Posted by jewell - Make tea, not war. 06/23/2009 at 05:03 PM

Six minutes, Typepad? Wow. *bestows gold star with pride*

although I do wonder if you had help with that one. :)

Julia - sorry to hear that about your son. I hope you both hang in there.

[Moderator note - Julia is a troll using about 20 different names here. All posts gone now.]

Posted by sam 06/23/2009 at 05:06 PM

since you make ur living out of writting like this, its ok.

Posted by John 06/23/2009 at 05:08 PM

Right on Pete Bodo, Real nice article, well written , very descriptive and substative insights and observations.

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