Concrete Elbow by Steve Tignor - Drinking Game
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Drinking Game 02/25/2010 - 3:28 PM

Elegant-martini Few recent developments in the game have been hailed as heartily and unanimously around the offices of Tennis Magazine as the ATP’s new $70 million title-sponsorship deal with Corona. You might have thought that a contract linking the healthy sport for a lifetime with the producer of an addictive depressant might have been approached with some degree of trepidation. But no, Pete Bodo praised its raffish populism as he happily hiccupped his way through a recent podcast, while James Martin stated, with Olympian simplicity and assurance, that “beer is good.”

I agree, beer is good, especially after work. And especially in the morning after work. During the dark days of the Clinton era, when the rest of the world was getting rich on Internet stocks and wolfing Ecstasy to celebrate, I worked a night shift job as a proofreader at an investment bank in Manhattan—just for fun, of course. I went in at midnight and rode the subway home to Brooklyn at 8:00 A.M. I learned right away that it’s a disturbing, but also perversely exhilarating, feeling to get off a train at that hour, a train populated by a few scattered, snoring homeless people, and see hordes of upstanding humans waiting on the other side of the platform to begin their day, after what I imagined to be a perfect and peaceful night of sleep. As I passed them, I prayed to God that someday I would be brought in from my nocturnal exile and allowed to join them. I didn’t care what job I would eventually get, I just wanted to work in the daytime. Still, for that one brief moment I had the advantage. These daylight people were heading for work, while I was heading to the 24-hour bodega on my corner, where I could buy a six-pack of Budweiser cans and sit down to drink a couple of them immediately, without a shred of guilt, while watching Good Morning America. After a week or two of this, the gruff Italian guy at the counter started to give me an odd look. Then it came to me as I lugged the beers down the street: “He must think I’m the world’s biggest alcoholic, up at the crack of dawn for six more.” But no, that’s not what it was. The next day he looked at me and said, “You work the night shift? I used to do that. It’s tough.” Granted, he likely operated a forklift while I was checking for spelling mistakes on financial documents, but there was some working-stiff bonding there. 

Beer is also good at the beach, which I found out again last summer when I spent a few days at a share house on Long Island with a couple of friends. One of those friends brought a party pack of Schaefer cans down to the water. This is a brand of American swill that I normally cannot stomach, even though I always admired the modesty and honesty of their old ad slogan: The beer to have when you’re having more than one. But at the ocean, in the sand, under the sun, Schaefer was perfect; anything stronger or better would have been too serious, a drag. When my friend cracked the first can open and we heard that familiar, frothy, de-pressurized burst of noise around the tab, he looked up at the sky and said, “The sound of victory.”

And, of course, beer is good for college students, though the crazed obsession with it that seems to overwhelm kids in this country from ages 18 to 22 is hard to explain. I was reminded of that a few years ago when I was riding up in a hotel elevator. With me were four scruffy kids in their late teens. They looked unhappy, frustrated, a little desperate. Finally, when I got to my floor, one of them stopped me and asked, “Do you have any beer?” It was as if he thought everyone on earth must have a keg with them wherever they go. If you’re over 21, how could you not be drinking beer every minute of the day?

OK, but the question we’ve been posed by the ATP is this: Is beer the best drink to have when you’re watching tennis? I believed this to be so when I attended my first U.S. Open as an employee of Tennis Magazine a dozen years ago. With no real responsibilities other than to watch matches, I grabbed a free cup of Heineken in the press room and headed for the media seats in Ashe Stadium. There I was quickly spotted by a grizzled veteran of the tennis press sitting three rows ahead of me. On the first changeover, he walked back to my row, leaned down into my face, and informed me that I was “disgracing the media.” I took the (rather strong) hint and got rid of the beer. And went to another stadium.

Since then, I’ve restricted my blending of alcohol and tennis-viewing to the privacy of my apartment. At the same time, I’ve moved on from the easy, youthful, screw-the-top off-the-bottle-and-go pleasure of beer for the more potent qualities of the Martini. This year I found that one—or OK, maybe two—of these little triangles to be the ideal accessory for evenings spent watching the Australian Open. Beer bloats and blurs, while gin, in the right quantity, can make you feel sharper even as it sands down the anxious edge of your mind. (Of course, in the wrong quantity, it can make you want to smash your TV set in, but that’s a story for another day . . .) It’s not just the drink, but the process, the ritual of making it that counts. The sound of ice cubes cracking out of their holder, clinking against the glass, being swirled by a spoon. And then you end up with the high metallic sheen of the gin itself in the glass, a single olive at its bottom. It’s a hard, minimalist-aesthetic drink for a hard, minimalist-aesthetic sport.

So as a tennis viewer, I suppose I have left beer behind. A Martini, like a cup of coffee, can heighten my appreciation of a match. But what about as a tennis player? That’s where Corona makes sense. This may not be true for Roger Federer—I like to imagine Rog celebrating a Grand Slam win by doing a shot of Jack Daniels with Mirka in the back of the limo while they bang their heads to AC/DC’s “Highway to Hell” and flash each other the sign of the devil (unlikely, I know, though remember that the stylish family man was once a Metallica fanatic). But a beer makes sense for me. There really aren’t many better feelings than running hard on a tennis court in the hot sun for a couple of hours and then finding a cold beer waiting for you in your fridge when you get home. Pull the tab off the can or the top off the bottle, and even if you’ve lost the match, at least you get to hear the sound of victory.


 
47
Comments
 

Posted by Frank 02/25/2010 at 03:59 PM

Fedex rocking out to Highway to Hell while slamming a shot of Jack was the perfect way to end this.
As a recent college grad, I'll through in my two cents. In the summer, on the beach, surrounded by beautiful women, I don't think anything beats an ice-cold Corona.
In any other situation, Corona blows.

Posted by BrooklynNY 02/25/2010 at 04:10 PM

Frank: "In the summer, on the beach, surrounded by beautiful women, I don't think anything beats an ice-cold Corona."

Ice cold Heineken ;)

Posted by Charles 02/25/2010 at 04:18 PM

"I love the smell of Napalm in the morning. Smells like victory." (Kilgore)

Posted by tina 02/25/2010 at 04:54 PM

Wow - sorry, guys, Fed is not that "rawk". Tossing back shots is best visualized with the Russians and Eastern Europeans. I can't drink beer and maintain my figure, so I'll have a gin and tonic with lime with my tennis, thanks.

Why do people on here keep repeating this one line from Apocalypse Now? Is the film a pop-cultural fad, again?

Posted by FoT 02/25/2010 at 06:42 PM

Roger has said in pasts interviews that he's not 'into beer'. He likes his champagne (it figures huh!) lol!

Posted by mwu 02/25/2010 at 06:56 PM

Liked your description of the martini ritual. Now off for a dry Hendrick's martini, straight up...

Posted by Carrie 02/25/2010 at 07:05 PM

When I am viewing tennis live- I like beer after an ill fated wine and turkey leg mix at the 2004 TMC that did not end well.

When I am watching at home- my drinking fits the tournament and time I am watching it. I always have mimosas for the French Open final. Wine or beer during the AO- ditto for USO plus sometimes a g&t. Pimms or mimosas for Wimbledon- my husband always buys some bottles of Pimms before Wimbledon starts. It can vary for the Master's. We used to drink Stella or Pimms for Queens but may not continue to have Stella since it is no longer a sponsor although hubs and I had a nice experience at a bar where we drank Stella one time when we were visiting my brother in Surrey.

Posted by zipply 02/25/2010 at 07:11 PM

mmmmm, Schaefer.... Buuuurrrrp.

Posted by Willie Renshaw 02/25/2010 at 08:52 PM

Coffee in the morning, beer in the evening. Is this hard to understand?

Posted by Willie Renshaw 02/25/2010 at 09:06 PM

It was only after the second serve was invented that players felt confident enough to have beer on the changeovers.

Posted by Willie Renshaw 02/25/2010 at 09:18 PM

Can anyone here explain why exactly Shaffer is the one beer to have when you're having more than one?

Posted by Willie Renshaw 02/25/2010 at 09:20 PM

...Schaefer...

Posted by Monica 02/25/2010 at 09:34 PM

"I didn’t care what job I would eventually get, I just wanted to work in the daytime."

Congratulations, Steve. Now you know how every young mother feels after six months of whiling the night away trying to appease a crying infant (not speaking from experience, just from what my sister tells me). Corona sounds good to me. I can't drink inexpensive wine anymore because the sulfurites give me a headache, and I've never been tough enough for anything harder than that, so tomorrow I'm getting the girls of my league together for a Corona. Cheers.

P.S.--I've always wondered, who checks the proofreaders?

Posted by philgee 02/25/2010 at 09:53 PM

Does anyone know if RFed also likes pina coladas and being caught in the rain?

Posted by philgee 02/25/2010 at 10:10 PM

I used to listen to a Spanish radio station to learn Spanish. The one thing that stuck with me from that time was "Cerveza Shaefer es la mejor quando se toma mas de uno."

Posted by rocco 02/26/2010 at 12:19 AM

You're right, Steve - after two or three hours of tennis in the warm summer sun, that first sip or three of cold beer is almost as good as sex. A memory and a hope to get us through this latest snowstorm.

Posted by sRod 02/26/2010 at 12:21 AM

I could definitely imagine Roddick crackin open a Corona (or a couple o' Buds for that matter) on the lake in Austin after a Wimbledon final or two.

Posted by Cary 02/26/2010 at 12:58 AM

The greatest beer for any occasion is a chilled glass of Blue moon, garnished with an orange. A dark and stormy also works great.

Posted by hokiejake 02/26/2010 at 01:53 AM

don't y'all remember how the Fed celebrated his latest Aussie Open victory? "Champagne, of course."

Posted by philgee 02/26/2010 at 02:53 AM

Rocco - thanks for the memories - and the hope (really anticipation 'cause we know its gonna happen) - but I think you're getting a little carried away. Better than sex? Well, come to think of it, it might be true for you. After all, I have no idea with whom you have had sex.

Posted by philgee 02/26/2010 at 02:59 AM

Oh sorry rocco, you said almost as good. I stand corrected.

Posted by Cotton Jack (jcf4rg) 02/26/2010 at 05:07 AM

"In any other situation, Corona blows"

Yes.

People cooing all over the 'net about Corona reminds me of how little taste most people have. But this isn't news, so I should just shut up.

Posted by Willie Renshaw 02/26/2010 at 05:15 AM

I guess if you are having just one beer then Schaefer wouldn't be the beer to have because it tastes like _____________. But if you are having more than one you can rely on the fact that Schaefer consistently contains enough alcohol to make you ________. There - I figured it out all by myself!!!

Posted by ciaran 02/26/2010 at 05:37 AM

atp are right mens tennis is the place to be now and beer can be bought by anyone.people are not restricted on the quanity they can purchase(how many mercs can one person by or afford )womens tennis is an absolute waste of time and effort.sonyericcson is only sponsering them because people like me want to look up sharapovas( and the other sexy thing on the tour)skirts

Posted by TennisFan2 (unabashed fan of Rafa and Serena) 02/26/2010 at 07:38 AM

Note to ATP: Don't forget the limes!

College cheap beer choice: Knickerbocker....the cheapest six pack we could find.

Current favorite: Sierra Nevada

Posted by susan 02/26/2010 at 08:01 AM

hmm... reminds me.

david foster wallace...dare i bring up his name.....said federer was mozart and metallica at the same time.

agree or disagree, it's a good line.

Posted by Slice-n-Dice 02/26/2010 at 08:59 AM

Right on, Steve.

"There really aren’t many better feelings than running hard on a tennis court in the hot sun for a couple of hours and then finding a cold beer waiting for you in your fridge when you get home. Pull the tab off the can or the top off the bottle, and even if you’ve lost the match, at least you get to hear the sound of victory."

Yes! And as weird as this may sound... after a two-hour-plus match in the 95-degree/70 percent humidity of a North Carolina July, I love nothing better than to shed the green clay-saturated socks , twist the cap off of a cold Yuengling and head right into the shower with it. Wash, swig, rinse, swig, repeat. Nothing finer! (Of course, you've got to have a flat surface out of the splash range for this to work, which I have devised.)


Also...
"The sound of ice cubes cracking out of their holder, clinking against the glass, being swirled by a spoon. And then you end up with the high metallic sheen of the gin itself in the glass, a single olive at its bottom. It’s a hard, minimalist-aesthetic drink for a hard, minimalist-aesthetic sport."

A few of the best lines I've read from you lately. Well put.

On a more serious note, perhaps tennis is trying (or must out of economic necessity) to shed the image we've grown accustomed to by such sponsors as Citizen or Rolex watches, Lexus cars and the like. If Corona doesn't scream "populist" then nothing will. But more important, it screams "good times" and "high fiving youth" far better than any fine, bejeweled timepiece ever could.

Posted by Andrew Broad 02/26/2010 at 09:14 AM

Alcohol has no place in the diet of a professional athlete - or any human diet if I had my way! Alcohol is a poison and a drug that can, quite literally, end lives.

Alcohol should be banned from all tennis-tournaments, because it causes yobbish, rowdy behaviour, which has no place in our genteel sport.

Posted by Well Left 02/26/2010 at 09:23 AM

Great post- I'm a little surprised you ditched the beer after being shamed by an elder.
At least we got some great descriptions of the grandstand court out of it.

Natty Boh, $7 a twelve pack, does our Monday doubles group just right, all summer long.

Posted by Sher 02/26/2010 at 10:27 AM

I don't like beer AT ALL so I'm indifferent to this new ATP stuff, but if I think of an ideal drink to have with tennis, it'd be red whine. Oh yeah. My next choice would not be champagne but rather white whine.

Posted by susan 02/26/2010 at 10:27 AM

federer in an interview last year in Switzerland was asked lots of questions and told to respond quickly, if i recall.

one was 'beer or wine'? Answer: wine.

for those dying to know...

Posted by Sher 02/26/2010 at 10:28 AM

oh good Roger agrees with me, hehe. thanks susan.

Posted by Michele 02/26/2010 at 10:42 AM

In total agreement. A beer goes well after you play, but ice cold martinis are my choice when I'm watching, especially when I'm a nervous wreck watching Federer. I've spent quite a bit of time at the Grey Goose bar at the US Open and even brought my martini into the stand with me. Seems perfectly natural and appropriate!

Posted by SRao 02/26/2010 at 11:44 AM

Steve...you are such a beautiful writer...i just lovvveeedddd this mannn!

I don't like beer at all,the smell is disgusting.

Proper-descent-women in India do not drink beer at all.Vodkas,martini's,pinacalodas,gin and ofcourse wineeee.

We do have something really really nice and selling very well in India,"BACARDI BREEZER" they are pre-mixed cocktails,in exotic flavours like cranberry,orange,lemon,etc...proper-women's choice,very very elegant and stlylish too!

I can see Mirka liking that too,hehehe

Posted by Willie Renshaw 02/26/2010 at 12:14 PM

"Nothing says 'class' like a chunk of fruit floating in your beer." - Dr. Frazier Crane.

Posted by Willie Renshaw 02/26/2010 at 12:30 PM

After playing a tough match I like to chug a giant beer with a live goldfish.

Posted by Monica 02/26/2010 at 12:55 PM

Talking about proper decent woman, I remember once sitting in a bar with a guy friend. Our eyes somehow simultaneously caught another woman across the bar at the moment she took a sip from her beer bottle (can't remember which kind it was.) He turned to me and said, "I don't like women who drink out of a bottle. It's so vulgaire." Yes he said it in French, making sure to enunciate it properly. Did I mention he was/is gay?

Funny how much people project on drinks. I like to eat my ice-cream on a cone and on the rare occasion I drink with friends, I prefer a Corona light simply becuase it doesn't have as much alcohol. And I do like it from a bottle because I intake only a little at a time and a bottle is easier to nurse than a glass. A fine wine is fine IF you can afford it. The rest is too strong for me. There you have it. Cheers.

Posted by Monica 02/26/2010 at 01:00 PM

Talking about athletes and alcohol, I agree most athletes probably don't take alcohol much (I usually avoid both alcohol and caffeine because I don't like psychoactive drugs in general), but at least tennis players are not doing this: http://sports.yahoo.com/olympics/vancouver/blog/fourth_place_medal/post/IOC-to-investigate-Canadian-women-s-hockey-team-?urn=oly,224338

Yikes.

Posted by philgee 02/26/2010 at 01:58 PM

Since the subject of Corona has come up, I thought maybe one of you fellow beer drinkers could answer a question I have had for a while. I don't understand the popularity of Corona. Is it a beer for those who really don't like beer but want to be seen drinking a quasi-exotic brew? And the concept of Corona light is a hoot - the regular Corona is thin with little flavor - the light must be like drinking pale yellow water. Mexico makes much better beer (so does almost everyone else for that matter, except Coors) - why Corona???

Posted by ACS 02/26/2010 at 02:07 PM

Steve,

I share your enthusiasm toward beer after playing and, perhaps shamefully, beer in the morning. In fact, years ago, I used to play with an older gentleman on Sunday mornings at 8 am. Afterwards, we would retire to a couple of cans of Genny Cream Ale. Looking back, I don't know what's worse--drinking beer in the morning; drinking beer on Sunday morning; or simply drinking Genny Cream Ale. I reckon it's the latter.

(By the way, do they still even make that stuff? Haven't seen it in many years).

Finally, beer is the perfect drink while watching tennis. In fact, I think beer is the perfect drink to go with any sport, so long as not done to excess (see any football/hockey fan). There is just something innately jock-like about beer, rendering it perfect for an athletic contest. On the flip side, perhaps it's the same reason it doesn't traditionally go with opera or the symphony.

Posted by PC 02/26/2010 at 03:17 PM

The Champions Cup has been held at Boston Univ's Agganis arena for the last couple of years. I like to show up early on the opening day when there is no security at the Outback spread, crash it, drink beers like mad, then head courtside with a cold one to watch Johnny Mac warm up about 10 feet away from me, with only 4 other people watching.

Best tennis viewing/buzz in town.

Posted by PC 02/26/2010 at 03:20 PM

BTW, the reason we drink Corona lite, Miller lite, et al is so that you can drink, and basically get a minimal buzz. For example, 5 hours of tailgating before a football game followed by 3 hours at the game, follwed by 2 hours of tailgating after the game... you need a beer with practically no alchohol. Enough to get a buzz, but not enough to put you in a coma after 10 hours.

Posted by BrooklynNY 02/26/2010 at 03:24 PM

Michelle: Nervous wreck watching Federer?
How can you be nervous when the likelihood of a Win is like 96% at this point

Posted by BrooklynNY 02/26/2010 at 03:28 PM

PC: I hope you know, 'light' means fewer carbohydrate calories, not light on the alchohol content....

Posted by Willie Renshaw 02/26/2010 at 04:07 PM

The goldfish drinks almost as much as I do.

Posted by Willie Renshaw 02/26/2010 at 04:22 PM

"Light Beer" doesn't refer explicitely to alcohol content but light beers usually have lower alcohol content which helps reduce calories.

Posted by Monica 02/26/2010 at 06:18 PM

It's what PC said. Because I'm short and alcohol goes right to my head, I prefer Corona. In my case, though, there is another reason. In 1992 I was seventeen years old and developed a huge crush on Viktor Petrenko, that year's Olympic champion in figure skating. The television station of a neighboring country at the time was running a Corona ad with a model who looked just like Viktor. Well, what can I say, some early impressions linger... :))


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